28 Jul Art Marketing Class
with Candy Glendening, Textile Artist
MONDAY: August 31, 6:30 – 9 p.m.
Being a successful artist is so much more than perfecting your technique and focussing in on subject material that speaks to you; today’s artist has to be their own advocate and marketer as well. Opportunities abound with the tools that the internet brings to your marketing toolkit, but it can also be overwhelming: Facebook, Twitter, Blogging, Instagram, where does it end?
In this one evening class Candy will explain many of the marketing tools available to artists, pointing out the pros and cons of each one. She will cover items like:
- Social Media Strategy
- Websites and Blogging
- Photographing your art
- Business card design
- Choosing and getting accepted by an art show
- Booth design and presentation
- Interacting with potential clients, both short and long term
- Getting published
And much more! Bring items you are using for marketing (like business cards, photos of your booth, a laptop computer so we can look at your website, etc…) and Candy will point out what’s working, what’s missing, and help you design a strategy for YOU to be more comfortable marketing YOUR art!
Fee: $55 Discounted Member/”Friend” fee $25
Candy Glendening is addicted to color! She dyes fabric so she can have just the hue & texture she wants, and then uses it to make art quilts and “everyday art”. An avid blogger, she has had many publications in Interweave Press/F & W Media quilt magazines; 28 at last count. These publishing opportunities led to her filming 8 different episodes of the PBS show “Quilting Arts TV”. The folks at Interweave also produced Candy illustrating her artistic process in two workshop DVDs: “Dyeing to Stitch: A Comprehensive Guide to Creating Colorful Fabric Art” and “Free Motion Machine Sketching: Drawing with Thread from Birds to Botanicals”.
By day, she teaches Biology at the University of Redlands in Southern California. By night and weekend she also teaches quilting and dyeing. She shows and sells her work at local art fairs as well as the Redlands Art Association, for whom she designs and maintains the website. To view more of her work, or gain insight into her process and inspiration, please visit her website: CandiedFabrics.com